Break-even is a floor, not a goal
Hitting break-even just means you stopped losing money on the sale. Use it as the price you won't go below, then layer in the margin you actually want to take home.
Break-even price calculator
Find the price where you stop losing money on every sale
Enter your product cost and Stripe fee. See the lowest list price that breaks even after the payment stack — and the price that clears your target margin instead of just covering cost.
- Built for digital products, courses, templates, and software.
- Handles Stripe fees, VAT, coupons, affiliates, and refund reserves.
- Free, no signup, your numbers stay in your browser.
Worked example
A $10 price against a $20 cost loses $10.59 on every sale.
The preset below uses a $10 list price and $20 product cost. Stripe's standard 2.9% + $0.30 fee still applies — no VAT, coupon, affiliate cut, or refund reserve.
Result
You lose $10.59 per sale. Break-even doesn't start until $20.91.
Covering cost isn't the goal. To clear a 20% margin on this product, list at $26.33.
- List price
- $10.00 with no VAT, coupon, affiliate cut, or refund reserve.
- Stripe takes
- $0.59 — 2.9% of $10.00 plus the $0.30 fixed fee.
- Product cost
- $20.00 — what each sale costs you to deliver.
- Net profit
- -$10.59 per sale — the loss you're absorbing at this price.
What this break-even price calculator helps with
Every deduction, in the right order
Stripe percentage, fixed fee, VAT pulled out of inclusive prices, affiliate payouts, and refund reserve all push the safe price up. The calculator applies them so the totals match what Stripe pays out.
Your numbers stay yours
The math happens in your browser. No account, no saved data, no email gate.
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