Selling price calculator

Pick a price that pays you what you wanted

Enter your list price, product cost, and target margin. See exactly what you keep per sale — and whether the price you had in mind is enough.

  • Built for digital products, courses, templates, and software.
  • Handles Stripe fees, VAT, coupons, affiliates, and refund reserves.
  • Free, no signup, your numbers stay in your browser.

Worked example

A $15 price still makes money. It just doesn't make enough.

The preset below uses a $15 list price, $10 product cost, a 30% target margin, and Stripe's standard 2.9% + $0.30 fee.

Result

You keep $4.26 per sale. That's $0.35 short of your 30% target.

Profitable, but under target. To hit 30%, you would need to list at $15.35 — or trim cost.

List price
$15.00 with no VAT, coupon, affiliate cut, or refund reserve.
Stripe takes
$0.74 — 2.9% of $15.00 plus the $0.30 fixed fee.
Product cost
$10.00 — what each sale costs you to deliver.
Net profit
$4.26 per sale — what you actually keep.
Open this scenario in the calculator

What this selling price calculator helps with

Stripe fees, done right

Percentage and fixed fee on every sale, calculated on the price the customer actually pays after coupons and VAT.

Target margin, not bare profit

A price can clear cost and still miss the margin you need. The calculator shows the gap and the price that closes it.

Your numbers stay yours

The math happens in your browser. No account, no saved data, no email gate.

More tools

Keep checking the price before you publish it