Online course pricing calculator

See what your course actually pays after the launch stack

Enter your list price, coupon, VAT rate, affiliate split, refund reserve, and Stripe fees. See what one sale actually keeps before you commit to the launch price.

  • Use it for a paid course, a cohort seat, or a workshop ticket sold through Stripe.
  • Models Stripe fees, VAT, launch coupons, affiliate splits, and a refund reserve in one pass.
  • Free. No signup. Numbers stay in your browser.

Worked example

A $299 course with a 20% launch coupon, VAT, and a 30% affiliate still keeps $107.32.

The preset uses a $299 list price, $15 delivery cost, a 20% coupon, 20% VAT, a 30% affiliate cut, a 5% refund reserve, and standard 2.9% + $0.30 Stripe fees.

Result

You keep $107.32 per sale — 53.84% of the $199.33 you collect after VAT.

At this cost stack, you break even at a $27.82 list price. To clear a 20% margin on net-of-VAT revenue, list at $41.23 or higher.

List price
$299.00 before discounts. The 20% coupon brings the sale price to $239.20.
VAT and fees
$39.87 to VAT, $7.24 to Stripe.
Partner and risk
$59.80 to the affiliate, $9.97 set aside as refund reserve.
Net profit
$107.32 per sale after the full stack, including $15.00 delivery cost.
Open this scenario in the calculator

What this online course pricing calculator helps with

Coupons and VAT, in the right order

When VAT applies to the discounted sale price, a 20% coupon shrinks the VAT base before it shrinks your revenue. The calculator runs the deductions in that order so the take-home figure matches what actually lands in your account. Confirm the rule that applies to your jurisdiction and seller-of-record setup before pricing.

Affiliate cut and refund reserve, together

A launch usually pays an affiliate percentage and holds back a refund reserve. Both come out of net-of-VAT revenue before delivery cost. Together they often decide whether a discounted launch price still earns what you planned for.

Your numbers stay yours

The math runs in your browser. Nothing is sent to a server, saved to an account, or held behind an email gate.

More tools

Check the launch math before you announce the price